After 45 years in the industry, creative and production company Diaframma specializes in TV commercials for toys — and is constantly evolving to expand the industry. The Toy Book spoke with Diaframma Vice President Jehan Hindo to discuss the company’s current projects and the future of toy marketing. The Toy Book: For those who don’t […]
Talkin’ Toys: Luki Lab Makes New Moves with a Focus on Specialty
At Toy Fair, STEM category staple Luki Lab is launching five products across new toy and game categories. The Toy Book caught up with Luki Lab’s President and CEO Didier Pietri to talk about the company’s new moves and the importance of specialty retail. The Toy Book: Let’s start by talking about this past year. […]
Five Nights at Freddy’s: Independent Multimedia Mayhem Goes Mainstream
“There are ghost children possessing giant robots? Thanks for the heads up.” That line, spoken by night shift security guard Mike (Josh Hutcherson, The Hunger Games) in the trailer for Five Nights at Freddy’s (FNAF) could be the official one-liner for those unfamiliar with the FNAF franchise … And technically, “they’re animatronics, not robots.” Launched […]
Hasbro Celebrates 100 Years of Play
It’s been 100 years since the Hassenfeld brothers created Hasbro, and one thing remains clear about the toy and game maker: The company knows how to appeal to a wide audience, spanning multiple generations. It can be argued the secret to the company’s long-standing success is its ability to bring iconic brands to fans of […]
Tales of Toy Fairs Past: From Elephants and Blizzards to the Grinch and Beyond
by CHRIS BYRNE, The Toy Guy, President, Byrne Communications Once upon a time in the great, big city, a magical transformation happened. For more than two weeks every winter, it seemed like everywhere you went, the city was all about toys and play. People came from all over the world. There were gigantic, dazzling balls […]
The Toys & Games That Shaped the Industry
James Zahn James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events […]
Talkin’ Toys: Carrera — Racing Into 2024
Carrera Revell of Americas returns to the Javits Center this fall with a fresh lineup of slot cars, model kits, and R/C vehicles. The Toy Book (TB) caught up with President and CEO Frank Tiessen (FT) for a peek under the hood. TB Carrera hit a milestone this year with 60 years of racing action. […]
Iron Studios Ahsoka Tano 1:10 Scale Statue
Iron Studios unveils their latest release in their 1:10 scale statue line, Ahsoka Tano. Click through for complete details and gallery images. This is now available for pre-order at Sideshow Collectibles. Just like a bird of prey ready to capture its food, the pariah Force-sensitive warrior jumps through a window while opening her arms, […]
Netflix’s Preschool Lineup Continues to Expand with Plenty of Upcoming Series
People love to binge watch a good show on Netflix, but the streaming service is not just made for adults! Kids can get in on the fun with a growing slate of shows made just for preschoolers. There are multiple upcoming series premiering later this year and next year for kids to look forward to. […]
The Op | USAopoly Heads to Adventure Bay with ‘PAW Patrol’ Games
The Op | USAopoly is known for giving classic games a pop culture twist. The company’s latest games are just in time for kids to play after they watch PAW Patrol: The Mighty Movie this weekend. In Guess Who?: PAW Patrol kids ages 6 and up put their PAW Patrol knowledge to the test. Just […]