Hasbro Celebrates 100 Years of Play

It’s been 100 years since the Hassenfeld brothers created Hasbro, and one thing remains clear about the toy and game maker: The company knows how to appeal to a wide audience, spanning multiple generations. It can be argued the secret to the company’s long-standing success is its ability to bring iconic brands to fans of all ages through toys, consumer products, gaming, entertainment, live experiences, and more. 

The company got its start in textiles, then dabbled in school supplies, paint sets, and crayons before landing on toys and creating its first doctor and nurse kits in the 1940s. After that, the rest is history.

“​​At our core, and the reason why Hasbro has remained a leader in the toy and game space, is our dedication to creating memories for generations of children and families through the wonder of storytelling and imaginative play,” says Tim Kilpin, President of Toys, Licensing & Entertainment at Hasbro. “We are dedicated to being the best in the business at understanding our multi-generational fanbase.”

My Little Pony Celestial Ponies | Source: Basic Fun!

Kilpin explains that as millennials who grew up with Hasbro products become parents and aunts or uncles, they are eager to connect with younger generations through the universal language of play. My Little Pony celebrated 40 years of friendship this year, and Hasbro tapped into that nostalgia by launching Celestial Ponies, a never-before-released ‘90s archival toy collection with Basic Fun! and debuted ‘80s and ‘90s remixes of its theme song for fans across generations to enjoy. The brand has also made a name for itself in fashion, accessories, footwear, and beauty, leaning into its retro ‘80s designs for new collaborations with Cakeworthy, Catrice, Erstwilder, Ground Up, KROST, and others. 

Hasbro is also reimagining its classics for a modern audience with toys and games like Twister Air and Furby, which feature new technology and therefore meet the needs of the next generation while simultaneously allowing families to play together. Twister Air combines classic Twister gameplay with augmented reality, and Furby’s new interactive modes resonate more with Gen Alpha kids. Even Hasbro’s iconic Mr. Potato Head, which helped revolutionize the toy industry as the first toy advertised on television in 1952, continues to resonate with kids and collectors. This year’s Poptaters launch with Super Impulse sees the familiar form factor applied to icons of pop culture spanning multiple licensed properties. 

بخوان:  کارن اگلستون، کیم بل به تیم مجوز Jazwares بپیوندند • کتاب اسباب بازی

Looking ahead to the next century of play, our purpose remains simple: create joy and community for all people around the world — one game, one toy, one story at a time.

Tim Kilpin

— Tim Kilpin, President of Toys, Licensing & Entertainment, Hasbro

“As the old adage goes, the only constant in life is change, so we anticipate that the toys and games industry will continue evolving to meet the needs of today’s consumer,” Kilpin explains. “However, to stand the test of time, it will be vital to stay true to brand history and provide authentic ways for fans of all ages to play and create impactful memories. Play isn’t just for kids anymore, and it’s important the products of the future can be enjoyed by adults, parents, collectors, and kids alike.”

For Hasbro, that means delivering stories, play, and entertainment experiences to fans in formats and on platforms that matter to them. The company is exploring new ways to use advanced technology to connect and engage with fans. Hasbro recently announced a strategic partnership with Xplored, an innovator in gaming technology, to transform board games through the integration of smart-sensing technology, artificial intelligence (AI), and dynamic multimedia content. The company is in the early stages of developing a new tabletop platform that integrates digital and physical play, and looks to unlock potential uses for this technology throughout its extensive portfolio of brands. 

Poptaters | Source: Super Impulse

In location-based entertainment, Hasbro is working with SimGraphics to pilot its proprietary AI-Vactor technology for in-person experiences with Peppa Pig. Through the power of AI, traditional barriers between beloved characters and fans are eliminated and Peppa will be able to hold a conversation and directly engage with the audience. This technology will help break down the fourth wall that exists between viewers and content, creating truly unique experiences for fans. 

“Compounded with the increase in demand for digital entertainment and experiences, it’s important to value innovation while not losing sight of why so many kids and adults have such strong connections with their toys and games,” Kilpin says. “These experiences, bolstered by tech, are meant to be an extension of the brands and characters our fans already love, enabling new ways for them to create a lifetime of memories.”

Looking ahead to 2024, Hasbro plans to continue its celebrations in a big way to commemorate a number of brand anniversaries: Clue’s and Candy Land’s 75th, Dungeons & Dragons’ and Connect 4’s 50th, Transformers’ 40th, and Peppa Pig’s 20th. The company promises that next year will be jam-packed with licensing opportunities that lean into the nostalgia of these brands while offering fresh products and engaging experiences.

بخوان:  Sideshow Collectibles Ewok Designer Collectible Statue

HASBRO 100 PRODUCT SHOWCASE:


G.I. JOE CLASSIFIED SERIES G.I. JOE ASSAULT COPTER DRAGONFLY (XH-1)

This 6-inch scale Dragonfly comes with an action figure of the latest G.I. Joe Classified Series recruit, William “Wild Bill” Hardy. Collectors can customize their Dragonfly with numerous detachable weapon accessories. The Dragonfly also features a functioning hoist, a rotating cannon, six blast effects, adjustable stabilizer wings, a rotating vertical tail wing, and more.

Buy Now

Fully funded via a HasLab crowdfunding campaign. Available: 2024

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.



TWISTER AIR

In this app-enabled, augmented-reality spin on Twister, players can strike poses to music beats as they match their wrist and ankle bands to the colored spots on screen. The game includes eight Twister Air bands and a device stand.

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.




TRANSFORMERS STUDIO SERIES DELUXE TRANSFORMERS: RISE OF THE BEASTS 105 AUTOBOT MIRAGE

This 4.5-inch tall action figure is inspired by Transformers: Rise of the Beasts and converts from robot to Porsche 911 Carrera mode in 25 steps. The set includes a New York City Getaway removable backdrop scene for display and an arm cannon accessory that attaches to the Autobot Mirage figure in both modes.

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.



PEPPA PIG PEPPA’S CRUISE SHIP

This three-level playset features a jungle-themed dining room and theater, a cafeteria, a ball pit play space, a working elevator, and sleeping quarters with fold-out bunk beds. It comes with three character figures and 13 accessories.

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.



PLAY-DOH ALL-IN-ONE CREATIVITY STARTER STATION

This activity table comes with 15 Play-Doh accessories and six cans of modeling compound. The desk can flip between two modes: a flat side featuring a playmat and a 3D side with a waterfall maker, a vehicle, and animal tools.

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.



FURBY

Kids can speak to Furby to activate more than 600 responses in Dance Party, Copy Cat, Tell My Fortune, Let’s Chill, and Lightshow modes. Furby comes with clip-on beads and fashion accessories that kids can also wear.

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.



منبع: https://toybook.com/hasbro-celebrates-100-years-of-play/

وبسایت https://asbabbazii.ir
نوشته ایجاد شد 3222

نوشته های مرتبط

متنی که میخواهید برای جستجو وارد کرده و دکمه جستجو را فشار دهید. برای لغو دکمه ESC را فشار دهید.

بازگشت به بالا