Just in time for Halloween, WildBrain CPLG and MGM Consumer Products have expanded the licensing program for the Netflix series, Wednesday, through new and existing partnerships.
These deals include new apparel collections from Zara and Primark, Trucare in the Middle East and North Africa, and Aytex in Germany, Austria, and Switzerland.
For Wednesday toys, Play by Play has a range of collectible plush, which launched in Europe last month. Cinereplicas has a range of apparel and accessories, collectibles, stationery, and kitchenware launching this fall in Europe, the Middle East, and Africa.
“The success of MGM’s Wednesday series on Netflix has been remarkable,” says Maarten Weck, Executive Vice President & Managing Director for WildBrain CPLG. “The series has quickly become a global phenomenon, and the growth of its fandom shows no signs of slowing down. We are proud to be working with MGM on an extensive offering of fresh, kooky, and creative products that capture the magic and mystery of Wednesday’s world. As audiences gear up for the show’s highly anticipated second season, together we’ll build on this solid foundation to extend Wednesday into new categories and retail channels, with something for every fan to enjoy.”
WildBrain CPLG also handles licensing for The Addams Family in Europe, the U.K., India, and the Middle East. Partners for this region include Brand Alliance, Park Agencies, Skybrands, Napo, Aytex, Elyaf Group, Bloomerry GmbH, Smiffys, Ciao, Funiglobal, and Amscan.
“It’s been exciting to see the fandom for Wednesday grow so quickly internationally,” says Robert Marick, Head of Consumer Products, MGM. “With the support of WildBrain CPLG and our international partners, we are looking forward to bringing a lineup of Wednesday merchandise to fans throughout Europe, the U.K., India, and the Middle East that will let them enjoy the property well beyond the roll of the series’ credits.”
A worldwide line of Wednesday Halloween costumes will also be available from Rubies next month.