Ty Warner, owner of iconic plush maker Ty, introduced the new Aloha Beanie Baby, a limited-edition bear created to benefit victims of the ongoing Hawaii wildfires. Ty is no stranger to Beanie Babies designed for charity benefits, with previous efforts including the Hope bear plush benefitting the United Way Worldwide COVID-19 Fund, profit donations in the month of March in response to crisis in Ukraine, and more.
The new Aloha plush bear has a rainbow ribbon and chest inscription. Like other Beanie Baby plush, the bear has both a birthday (Aug. 8) and poem: “Helping each other all day long / We forever will stay Maui strong.”
Loss can strike at any time. The speed and savagery of the Maui wildfires are an especially horrific, heartbreaking reminder of that. While I can't undo what has happened, I can try to help those who are suffering in the aftermath.
The devastating Maui wildfires began this past Aug. 8, spreading with the help of hurricane winds across the Hawaiian islands. The disaster has displaced a number of people, with more than 2,200 structures destroyed and at least 100 persons believed dead. 100% of profits from Aloha bear sales will go toward the American Red Cross in order to assist its efforts in helping those affected by the fires.
The new bear comes as Ty celebrates the 30th anniversary of the Beanie Baby brand, which got its start in 1993. Screenings for the recently released The Beanie Bubble movie, a fictionalized telling of the brand’s beginning, continues across theaters.
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