A global wellness icon has launched a new bilingual toy line.
TOMY International’s Bebé Fuerte, an infant toy line created by Robin Arzón, Vice President of Fitness Programming and Head Instructor at Peloton, has arrived at Walmart and independent toy stores across the U.S. The New York Times bestselling author of children’s books Strong Mama and Strong Baby was inspired by her core belief in the power of movement for all ages. In her life and work, Arzόn lives by the mantra that fitness comes from progress over perfection.
“Watching my daughter, Athena, use movement as play inspired the vision behind Bebé Fuerte,” says Arzón. “I’m so excited to bring this collection to life with fun, vibrant toys and inspire families to move together as they journey through their baby’s first milestones. This could not be a more special time for our family as we experience those very first milestones with our most recent addition, Atlas.”
Bebé Fuerte launches with seven signature products, designed from a fresh, colorful palette inspired by Arzón’s Cuban-Puerto Rican roots and the rich heritage of LatinX culture. Some of the toys feature Spanish words and phrases that parents can share as they play with their baby. The product is also presented in bilingual packaging.
“We are thrilled to have partnered with Robin on a collection that not only encourages parents to get active with their little ones, but also one that celebrates our growing Hispanic consumer base,” says Julie Gwaltney, Senior Director at TOMY International. “With beautiful colors and patterns, along with motivational messages such as ‘Sí Se Puede’ and ‘Vamos A Movernos’ found throughout the line, this inclusive collection is a fresh addition to the world of infant toys.”
The products range from $8.98-23.98.