Toikido has named Sean Sotaridona, a magician and influencer also known as Sean Does Magic, as a brand ambassador for its intellectual property (IP) and Roblox game Piñata Smashlings.
Sotaridona is joining Piñata Smashlings as an animated character that kids can interact with to unlock prizes. In the video game, kids can collect Smashlings as they explore the Piñataverse.
“In developing the Piñata Smashlings IP, we have worked hard to create both the Roblox game and product range simultaneously to enrich fan engagement and truly connect the online digital universe with the offline physical world,” says Darran Garnham, Founder and CEO of Toikido. “By working collaboratively with Sean Does Magic, we are bringing a whole new dimension to the influencer/brand relationship. Together, we have the exciting opportunity to promote Piñata Smashlings to his global audience from within the Roblox game as well as through animation, toys, and other brand extensions to come.”
Sotaridona adds, “Not only does (this partnership) enable me to support a new and exciting brand in Piñata Smashlings, but being actively involved in the IP and development of the game is truly a unique opportunity. I have no doubt that my audience will love following this journey and I look forward to engaging with them in digital form very soon in the Piñataverse.”
Toikido is launching an animated series and product line with toys, collectibles, apparel, and more as they continue the launch of Piñata Smashlings. Sotaridona will appear in an animated Piñata Smashlings short set to premier in October.