The New Build-A-Bear Holiday Movie Is Now in Theaters

Build-A-Bear’s new holiday movie has arrived.\xa0

Glisten and the Merry Mission is about a young elfling, Marzipan, and her mom Cinnameg, who is the new manager of Santa’s troubled North Pole workshop. Marzipan sets off on a mission to save Christmas and discovers the enchanted snow deer, Glisten, along the way.\xa0

The characters from the movie are available at Build-A-Bear Workshop so kids can snuggle up with their favorite characters while they watch the movie. Kids can even get free tickets to see Glisten and the Merry Mission by getting a Build-A-Bear plush at participating locations. However, the movie is only available in select theaters, so not all kids will be able to see the movie on the big screen.\xa0

Kids can also join in the story of Glisten and the Merry Mission on Roblox where the Build-A-Bear Tycoon now features a Merry Mission journey, an in-game movie theater to check out the trailer, and a new mini-game.

If Glisten and the Merry Mission isn’t available at a theater near you, the movie will be available on streaming services starting Dec. 1. Watching Glisten and the Merry Mission and taking a trip to Build-A-Bear could be an amazing new holiday tradition!