Super Impulse to Reveal Plenty of New Releases at Toy Fair

The experts in miniatures are revealing big surprises at this year’s Toy Fair in New York. 

Super Impulse is making a return to the Big Apple this year with new releases from its flagship and emerging brands: World’s Smallest, Poptaters, 3.75, Micro Figures, and Minis-in-Minis Sugar Buzz, featuring Hershey brands. 

“New York Toy Fair has always been a great venue for us to start meaningful dialogue, learn, and have fun as a brand,” says Alan Dorfman, Super Impulse Co-Founder. “With countless new (intellectual properties) IPs coming down the pipeline across our various brands, we’re looking forward to capturing feedback in real time and showcasing our proudest work at this iconic event.”

Fans can discover new additions to World’s Smallest, which shrinks iconic characters, toys, and games. Super Impulse recently revealed the addition of Catan and Spot It, which join a suite of other licenses set to be unveiled for the first time at the convention. Find the popular word game Bananagrams, Tudor Electronic Football, and Radio Flyer Tricycle in functional, pocket-size versions. Nostalgic toys and games enthusiasts can also find iconic Hasbro licenses in the mix such as Trivial Pursuit, Easy Bake Oven, and Game of Life.

Keeping in line with the miniature trend, unleash giant joy from pint-sized treasures with Micro Figures, where iconic characters and superheroes are re-created in 1.25-inch figures. Super Impulse is extending this line of articulated figures of pop-culture classics with Star Trek, Hatsune Miku, and Monster High. Although these figures are coming in 2024, Toy Fair attendees can check them out for the first time.

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Enthusiasts willing to branch out at a larger scale will enjoy new reveals from 3.75, the brand that brings fans palm-sized figures that come with a base and diorama card. Super Impulse will be teasing new licenses at Toy Fair, including Hatsune Miku, Jay and Silent Bob, Star Trek Next Generation, and the Netflix hit Wednesday.

The latest extension of the Minis-in-Minis Sugar Buzz line partners with Hershey’s. Collectors can discover miniature candy replicas that open up and contain two, three, or four of the tiny confections.

Super Impulse’s Poptaters line imagines fan-favorite characters as Potato Head figures, with characters such as the Teenage Mutant Ninja Turtles, Star Trek’s Spock, Hatsune Miku, Sesame Street‘s Bert and Ernie, and Silent Bob. There will also be a preview of new 2024 licenses, including Paul Stanley (KISS), Stranger Things, Squid Games, and Wednesday.

From Sept. 30-Oct. 3, attendees are invited to visit Booth No. 1935 at the Jacob K. Javits Convention Center to see their favorite brands and characters in collectible form.


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