Steiff is coming out of hiBEARnation to take on the holiday season during this year’s Toy Fair in New York City.
The luxury brand and inventor of the teddy bear will greet guests with a Disney pop-up shop and window displays at FAO Schwarz, featuring both cuddly plush and studio animals. Shoppers can take a “Steiff-ie” with a full-length mirror designed with hand-painted ears and Steiff’s iconic “button in ear” yellow tag to post on social media, tagging Steiff’s North American Instagram account @steiff_official_usa.
At Toy Fair, attendees can visit Steiff’s Booth No. 2788 from Sept. 30 to Oct. 3 to take advantage of the brand’s events and sales promotions. On Sept. 30, attendees can get a free Steiff Beary Big Tote with any order of $500 or more. On Oct. 1, guests can meet Steiff’s new CEO Frank Rheinboldt and other members of Steiff Germany and enjoy themed snacks and swag at OktoBEARfest. On Oct. 2, attendees will receive a Steiff x Tiffany Return to Tiffany Love Classic Teddy Bear with any $750 order at BEARkfast at Tiffany. This is a $375 value and is no longer available in stores.
“On the heels of a successful summer show season we couldn’t be happier to be back in New York at Toy Fair and to meet with our buyers, retailers, and long-time industry friends in-person,” says Melissa Bullock of Steiff North America. “With Steiff’s vast offerings of characters and price points, including our award-winning line of Soft Cuddly Friends plush under $50 we are ready to kick-off the holiday season with the new and beloved heirloom gifts that consumers have come to expect from the inventor of the teddy bear for over a century.”
Toy fair attendees interested in viewing Steiff’s collection and participating in these events must schedule an appointment here or email [email protected].