Radio Flyer Partners with UPS for New Ride-on Truck

Radio Flyer and UPS have teamed up to release a new take on ride-on toys: the Ride & Deliver UPS Truck. Radio Flyer, the company behind the Original Little Red Wagon, specializes in wagons, carts, ride-ons, strollers, and bikes.

The Ride & Deliver UPS Truck is a dark brown ride-on that resembles the UPS trucks children watch drive down the street. Kids can pretend to deliver packages around the house or backyard while learning how to balance with the front handles. 

The truck includes three miniature UPS packages and three miniature cars to go inside the boxes. Each wooden car is different — one is red and resembles a firetruck; another is a red truck with a green recycling block in the bed; and the third is a red sports car with a racing stripe. All three cars feature the Radio Flyer logo and kids can store them under the seat of the Ride & Deliver UPS Truck.

The Ride & Deliver UPS Truck features a Koala in a UPS uniform. | Source: Radio Flyer

The front of the ride-on toy has an image of a koala in a UPS uniform behind the wheel. To the side of the koala are photos of stacked UPS boxes, similar to the ones that come with the truck. The truck has a weight limit of 50 pounds and is designed for kids ages 2 and up.

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The Ride & Deliver UPS Truck is available at for $44.99, and will be available online and in stores at Target later this month.


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