Millimages Taps Licensing Street to Represent Molang in the U.S.

Licensing Street will officially represent the French social media and TV brand Molang by Millimages in North America.

“We are delighted that Molang will join Licensing Street’s list of outstanding and successful IPs,” says Alexandra Algard Mikanowski, Licensing & Merchandising Director for Millimages. “Licensing Street’s approach to (licensing and merchandising), in particular their strength in retail development, is an ideal match for this iconic brand as it builds on its huge popularity with Gen Z and millennial audiences, both on social and on shelves. We look forward to working together to ensure every American fan has a gorgeous Molang plushie by the end of the year!”

Molang currently has more than 950 consumer products from more than 80 licensees along with 312 animated TV episodes broadcast worldwide.

“Molang is all about kindness, joy, and positivity, with a unique and instantly recognizable style,” says Jason Korfine, Partner for Licensing Street. “We look forward to finding new ways to expand this message with exciting new concepts in fashion, accessories, home décor, stationery, and more.”

Molang has gained thousands of followers on social media in the U.S. in the past year while six Molang animated series aired on Disney Junior, Netflix, Hulu, and other streaming platforms in the U.S.