Mattel Launches Pictionary Vs. AI

Mattel is integrating artificial intelligence (AI) into one of its classic games. In Pictionary Vs. AI, all players draw images of the words while AI tries to guess the word.

“Mattel is excited to introduce Pictionary Vs. AI, bringing technological advancement to create new and exciting challenges to fans who love the classic game,” says Sven Gerjets, Executive Vice President and Chief Technology Officer for Mattel. “At Mattel, we create innovative products and experiences that inspire, entertain, and develop children through play. There are many play patterns to explore around new tech to enhance engagement with physical toys.”

Players earn points if the AI guesses their drawings correctly, but they can also earn points for guessing if the AI will guess right or wrong. This game comes with an app that allows the AI to use a mobile device’s camera to see the board and make its guesses. The fun is even more amplified by turning on challenge rounds within the app, in which players are asked to draw with their eyes closed, using no hands, and more.

Designed for kids ages 8 and up, Pictionary Vs. AI has been ESRB (US Entertainment Software Rating Board) Privacy Certified and follows COPPA (Children’s Online Privacy Protection Act) compliance.

“Games from across the Mattel portfolio have been bringing families together for more than 50 years — and we’re proud that the decades-long adoration that fans have for our products is matched by the innovation constantly available in our lineup of games,” says Ray Adler, Vice President and Global Head of Games for Mattel. “Pictionary Vs. AI continues to build upon our impressive portfolio by offering a new, modern way that fans can engage with the brand, combined with the hilarious quickdraw gameplay they’ve always loved.”

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Pictionary Vs. AI will be available to preorder online at for $24.99 starting tomorrow, and will be available in stores at select retailers beginning Oct. 2.


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