Hasbro is looking for the next big woman-led mass market toy or game.
The company has revealed the Hasbro Women Innovators of Play Challenge, which is open from Sept. 12 to Oct. 12. Those who submit toys or games to the challenge must either be an individual who identifies as a woman or someone who leads a team (maximum of five people) and identifies as a woman. Submitted ideas will be judged on innovation, fun factor and playability, design and aesthetics, mass marketability, and manufacturability.
“We were blown away by the support and excitement for Hasbro’s Women Innovators of Play event — and now Hasbro is taking this initiative to the next level with our Challenge, which is open to women across 11 countries,” says Tanya Thompson, Senior Director of Inventor Relations and Innovation at Hasbro. “We know that incredible women innovators are out there and can’t wait to see the submitted toys and games.”
Each selected winner will receive $10,000, an all-expenses-paid trip to Hasbro headquarters in Rhode Island for “A Day in the Life” experience, and a mentorship session with one of Hasbro’s top women leaders.
Hasbro’s panel of judges will evaluate the submissions and select the three most promising innovations, which will be announced in November. The challenge is open to anyone 18 years or older who identifies as a woman in the following countries: Australia, Canada (excluding Quebec), France, Germany, Israel, Japan, Hong Kong, New Zealand, Spain, the United Kingdom, and the United States.