Hasbro, Fanattik Renew Licensing Partnership

Hasbro and Fanattik have renewed their licensing partnership and as a result, more collectibles featuring Magic: The Gathering, Dungeons & Dragons, and Transformers are on the way in 2024.

Different collectibles that have emerged from the agreement so far include a Tomb of Horrors Bottle Opener, a Volo’s Guide to Monsters pin set, a Thieves Key to the Vault replica, and a Spelljammer Adventures in Space Ingot.\xa0

“We work closely with the Wizards of the Coast team in the U.S. when it comes to product development —\xa0they live and breathe the brands and totally understand what we are trying to achieve,” says Melissa Tudor, Fanattik’s Creative Director. “Members of our creative team and myself will be flying out to Seattle shortly to spend time at the Wizards (headquarters), to build on our initial successes and take our future ranges to the next level.”

“Dungeons & Dragons has grown to become one of the best-performing titles in the Fanattik portfolio,” says Anthony Marks, Managing Director for Fanattik. “With (its) 50th anniversary coming up, demand for Fanattik gifts and collectibles from our retail partners is only going to grow.”

The collaboration between the two companies will also spotlight Dungeons & Dragons and Transformers, which are celebrating their 50th and 40th anniversaries, respectively, this year.