A classic board game just got cheesier — literally. Babybel and Hasbro have teamed up to launch Babybel Goodness Land, a cheesy twist on the classic Candy Land. In this version of the classic board game, players take on the role of Babybel cheese as they make their way across the board from the Field of Flavors to Irresisti-bel Island.
Busy Phillips, actress, author, and mother of two, is promoting the launch of this limited-edition game, in addition to partnering with Babybel to support Baby2Baby, a charity dedicated to providing children in need with diapers, clothing, and more.
“As schedules quickly fill up and families get back into school routines, time with our kids is even more valuable, so we want to help parents turn even snack time into a moment to connect,” says Melanie Nemoy, Brand Director at Babybel. “Candy Land and Babybel are both staples of childhood for so many parents, and we’re thrilled to bring the two together for a snack time game the whole family is sure to love with Babybel Goodness Land.”
Families have to enter the Babybel Goodness Land Sweepstakes in order to get their hands on the game. Participants can sign up for the chance to win Babybel Goodness Land at babybelgoodnessland.com. Submissions are open until Oct. 4.