Frightful Fun: 22 Toys, Games, & Costumes that Families Will Scream For in 2023

Halloween is big business, pulling in more than $10 billion dollars each year, according to the National Retail Federation. But “Halloween” isn’t just for Halloween anymore.

In recent years, the spooktacular vibes have grown creepy crawly legs that extend well beyond the month of October while the art of playing dress-up has become everyday “cosplay.” Throughout the toy and game departments, Halloween-inspired products are popping up everywhere as consumer demand continues to grow.

The industry has taken notice, and the first-ever fall Toy Fair in New York is playing host to a Halloween Pavilion and Halloween BOOlevard to inspire retailers with products worthy of stocking in the year ahead. With that in mind, The Toy Book has curated a list of some of this fall’s best tricks and treats! ‘Tis the season to be spooky (and not-so-spooky)!

A version of this feature was originally published in the 2023 Toy Fair issue of The Toy Book. Click here to read the full issue! Want to receive The Toy Book in print? Click here for subscription options!