Chuck E. Cheese Enters the Racing World with New Hendrick Motorsports Merch and Content

On your mark, get set, cheese!

Chuck E. Cheese is revving its engines with Hendrick Motorsports to bring new surprises to kids everywhere. Racing World is an innovative program that celebrates the start of the 2024 racing season by introducing new products, rewards, and content to families looking for the thrill of a lifetime.\xa0

Kids may be too young to sit behind the wheel, but that doesn’t mean they can’t get big rewards. With the “They Win, You Win” promotion, aspiring races can win E-tickets based on the performance of Kyle Larson, Chase Elliott, William Byron, and Alex Bowman. Families can win big every week until Nov. 11 if the team gets in the top 3.\xa0

Families can sign up and tune into the races at chuckecheese.com/theywinyouwin.\xa0

Kids can support these talented racers with the merchandise collection, which features apparel that combines the charm of Chuck E. Cheese and the high-speed spirit of Hendrick Motorsports. The collection features tees, caps, shoes, and more items in classic, retro, and current styles.

The excitement doesn’t stop here! Kids can win even more prizes with the Racing World Sweepstakes, which will run for the entire racing season. The monthly rewards include VIP race experiences, ultimate birthday parties at Chuck E. Cheese, opportunities to be part of the racing action, and more.

Young racers can experience the ride of a lifetime with the Chuck E. Cheese Racing World mobile app, available on iOS and Android. This free app features an immersive racing experience where kids choose their drivers and race against tough opponents.\xa0

Want to learn more about racing from Chuck E. Cheese and the Hendrick Motorsports pit crew? The Chuck E. Cheese YouTube channel will release new content throughout the season that offers kid-friendly facts and a behind-the-scenes look into the racing world.\xa0\xa0

Families can race to the nearest Chuck E. Cheese and receive these great benefits by learning more at chuckecheese.com/racingworld.